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Top Facebook Updates That You Can’t Afford to Miss

Top Facebook Updates That You Can’t Afford to Miss 

facebook,facebook updates 2017
Top Facebook Updates That You Can’t Afford to Miss

 

 

 

 

 

 

 

Here they are – the top Facebook updates :

  1.     Facebook held the F8 conference
  2.     Facebook advanced its marketing analytics
  3.     There are now 1.94 billion monthly active users on Facebook
  4.     You can now play games in the Messenger app
  5.     Facebook is cleaning up the News Feed
  6.     Facebook Dynamic Ads are now even more powerful
  7.     You can now ask entry questions for Facebook Groups

Ready to see how you can benefit from all these updates?

Read on!

 

1. Facebook held the F8 conference

 

The F8 conference was clearly the biggest Facebook news .

During the 2-day conference, Facebook introduced some seriously exciting new products and shared their future plans with thousands of eager listeners.

facebook,facebook updates 2017
Facebook F8 Road map
















A lot of emphasis was placed on the development of VR and AI products, including the launch of a new Camera Effects platform and a VR app named Facebook Spaces.

In case you completely missed out on the conference, we’re going to cover some if the most important announcements right away. 


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23 best smartphone tips and tricks to impress your friends   

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2. Facebook advanced its marketing analytics


Facebook’s ad reporting is already one of the most insightful and accurate paid advertising measurement tools.

By tracking the right Facebook ad metrics, you’ll be able to optimize your campaigns and improve both your ads’ click-through rates and acquisition costs.

Now, advertisers can track the Facebook Page interactions, such as post reactions and shares in the omnichannel analytics for websites, applications, services, and bots.

For example, an e-commerce business can measure if people who comment on an item featured in their Page post go on to view that item on their website or purchase it in their app.


facebook,facebook updates 2017,
Facebook Report











But there’s more to it: Facebook also introduced a new AI-powered Automated Insights tool that’s especially beneficial to larger advertisers who need to segment their target audiences.


facebook,facebook updates 2017
Facebook Report


















If you’re marketing a product that’s sold in physical stores, the new multi-channel analytics can help you better realize the ROI of your campaigns. 

 

3. There are now 1.94 billion monthly active users on Facebook


On May 3, Facebook released its first quarter earnings report.

As a Facebook advertiser, you can rest assured – the social media platform’s not going anywhere.

As reported by The Verge, the social media platform brought in just over $8 billion in revenue, a jump of 49 percent since the first quarter of 2016.

Moreover, the number of Facebook’s monthly active users has grown by 17% compared to the first quarter of 2016. And so has Instagram’s: the company just announced that it hit the milestone of 700 million monthly active users.

This is good news for anyone looking to reach a large audience of potential customers via paid social media advertising.

Also Read: How to Delete Facebook Account Permanently



4. You can now play games in the Messenger app
 

On May 2, Facebook announced that its new Messenger game-playing feature is now available to 1.2 billion people using the app every month.

The new games feature, named Instant Games, is available on Messenger and Facebook News Feed for both mobile and web.

According to Facebook, the new games experience allows people to easily discover, share, and play games without having to install new apps.

facebook,facebook updates 2017
Instant Games On Messenger

The gaming platform also lets game makers create turn-based plays, to integrate leaderboards and tournaments.

Right now, there are 50 different titles to play, from Pac-Man to 8 Ball Pool.

facebook,facebook updates 2017
Messenger Games




As reported by TechCrunch: For now, there are no ads or in-game purchases available, so neither Facebook nor developers are making money on the Instant Games platform just yet.


ALSO READ: How To Get Your Facebook Page Verified with Blue Badge



5. Facebook is cleaning up the News Feed

Due to the recent problem of fake news, Facebook’s taking additional steps to clean up our News Feeds from low-quality ads and posts.

In a blog update published on May 10, Facebook’s representatives told that:

“Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.”

Facebook analyzed hundreds of thousands of web pages linked to from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads. 

The changes will roll out gradually over the upcoming months.

If you’re promoting high-quality landing pages with nothing spammy, you may even see a small increase in traffic as you can potentially be competing with fewer advertisers for your audience’s attention.


6. Facebook Dynamic Ads are now even more powerful

Facebook Dynamic Ads let advertisers create remarketing ads based on the person’s browsing history on a website.

For example, if a person visits an eCommerce website, they could be retargeted with a multi-product ad of the exact products they looked at.

facebook,facebook updates 2017
Dynamic Ads





With the latest update, you can highlight up to 20 images from a catalog to represent a single item across the carousel ad format used with Dynamic Ads.

This means that you can advertise a single item such as a piece of clothing, recipe, hotel or destination with multiple images, making your remarketing ads even more efficient. 


7. New entry questions for Facebook Groups

 
If you’re an admin of one or several Facebook groups, the following might be a nice surprise for you!

You can now setup up to three questions for people requesting to join their Group to answer.

As reported by TechCrunch, this lets admins screen potential members to ensure they’re the right fit for the group and will add constructively to the discussion, not just spam or troll the Group.

facebook,facebook updates 2017
Facebook Groups


The answers and questions will only be seen by admins and moderators (don’t worry, no answers will be posted to the group).

If you’re managing a branded Facebook community, this could also be a good opportunity to ask about your audience’s interests and expectations, so that you can have even better discussions in the future.

Quick recap

You’ve reached the end of this news broadcast.

But that’s not necessarily a bad thing – it means you can now go and apply your new knowledge to your Facebook ad campaigns.

Just in case, here’s a quick overview of the top Facebook news :
  1.     Facebook held the F8 conference
  2.     Facebook advanced its marketing analytics
  3.     There are now 1.94 billion monthly active users on Facebook
  4.     You can now play games in the Messenger app
  5.     Facebook is cleaning up the News Feed
  6.     Facebook Dynamic Ads are now even more powerful
  7.     New entry questions for Facebook Groups



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About Dead End

My name is Satish kumar, a techie turned blogger. Started blogging for the past twelve months from the view of Knowing new tricks in the world of Technology.


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